PGDM - Business Analytics specialization

The specialization in Business Analytics teaches the use of data and models to support decision making in business. Students learn how to model such relationships as the impact of advertising on sales, how historical data predict stock returns and how changes in task characteristics can influence time to completion. Broad understanding and knowledge of important business analytic topics and how they can be used to support decision making in all business areas, government, education, and agriculture. Technical procedures used to describe, predict and prescribe data into information for decision making. Data exploration and how it results in a sequence of descriptive, predictive and prescriptive processes to result in unique and new information on which decisions can be made.

In this specialization, the focus is in learning skills like Data Mining for Business Intelligence, Decision Models, Econometrics, Forecasting Time Series Data, Introduction to Stochastic Processes Managing for Quality, Risk Management Systems, Trading Strategies and Systems, Regression and Multivariate Data Analysis.

By building stronger analytical skills, management students will be able to tackle complex business and societal problems such as predicting and better understanding customer buying trends, optimizing organizational design, collecting and processing competitive intelligence, building an efficient healthcare system, improving retail sales, or helping brand managers gather critical feedback on the success of a marketing campaign. Some of the topics that will be discussed in this course include Big Data, Strategy Simulation Modeling and Decision Models, Data Mining, Strategy Analytics, Prediction, Social Media Analytical Tools, and Data Visualization

Key skills
  • Basic quantitative techniques
  • Strong numerical ability
  • Functional knowledge
  • Team management
  • Strong interpersonal skills
  • Knowledge of MS-Excel
Job Opportunities
  • Data scientist
  • Research analyst
  • Subject matter expert
  • Consultant
  • Marketing Analyst
ISTTM Advantage
  • Training focus more on application of relevant skills in various job roles
  • Faculty from Industry
  • Certifications and assessment from industry partners
  • Stimulated work shops and case study based learning
  • The only college training students on application of latest technologies used in the function area
  • Regular guest lectures from industry experts
  • Career counseling by experts to assess the student capability and suitability to the concerned specialization.
  • Ability to use and learn skills required at work place before placements through research projects and paid internship program during the course.
News & Events:
  • Congratulations - Soumya Ranjan, Nikhita and Indu got selected in IMarks Digital Solutions for Internship. We wish them all the best and success...
  • Congratulations - Jaswanth and Deepika got selected in Purple Talk. We wish them all the best and success.........
  • Congratulations - V Karthik got selected in Capital IQ. We wish him all the best and success.........
  • Congratulations - Sridhar Subudhi got selected in Yash Techologies. We wish him all the best and success.........
  • Congratulations - V Tharun Reddy got selected in Milekal Engineering Pvt Ltd. We wish him all the best and success.........
  • Congratulations - Ashish, Adersh got selected in Market Data Forecast. We wish them all the best and success.........
  • Congratulations - Poojitha, Manoja & Vinitha got selected in intelligence. We wish them all the best and success.........
  • Congratulations - ISTTM students Navya and Srividya won the first prize for HR quiz. Bhavani and Ramya for 1st runners-up for Marketing quiz @Gayathri college fest( ASTHRA 2018)
  • Congratulations - K Pravalika got selected in CADFM. We wish her all the best and success.........
  • Congratulations - P.Murali Manohar siddhi got selected in ValueMomentum. We wish him all the best and success.........

Sign up to get more details

Mobile Number:
City Name:
Select a Programme: