PGDM - Digital Media & E-commerce

Our digital marketing courses are delivered by industry specialists and designed to give you a greater understanding in digital marketing. All programmes are practical and give you tangible tools and techniques that can be used straight away.

This Course is designed to enable you to develop a focused online marketing strategy that can help your organisation increase sales and become more profitable.

Organisations of all sizes are seeking to come to terms with the impact of the fast evolving digital world and digital marketing training will enable students to develop a focused online marketing strategy that can help organisations become more efficient and more profitable.

This course enables in applying digital technologies to new business models, new product attributes and new ecosystem combinations. Enable multi-channel customer experiences and digital customer interactions, sales and channel distribution options and enhancing client productivity through digital technologies that enable new operating models, connected product platforms, analytics and collaboration capabilities.

Key skills
  • Digital Marketing Strategy
  • Google AdWords / Pay per click Ads
  • Search Engine Optimisation (SEO)
  • Online Video
  • Writing for Digital
  • e-Marketing and Lead Generation
  • Web Analytics
  • Social Media and Your Online Brand
  • Inbound Marketing
  • Online Advertising
  • Web designing
Job Opportunities
  • Digital strategist
  • Digital customer, channels and markets expert
  • Digital enterprise consultant
  • Digital Entrepreneurship
  • Content writer
  • SEO specialist
  • Digital analyst
ISTTM Advantage
  • Training focus more on application of relevant skills in various job roles
  • Faculty from Industry
  • Certifications and assessment from industry partners
  • Stimulated work shops and case study based learning
  • Regular guest lectures from industry experts
  • Ability to use and learn skills required at work place before placements through research projects and paid internship program during the course.
  • We have identified the core skills required for effective digital marketing, identified the best trainers - who are all industry practitioners - and draw on our considerable experience in course delivery.
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PGDM and MBA ISTTM Students

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