The importance of marketing has changed the shape of the business world along with the fast paced technological evolution that has been taking place. An emphasis in marketing provides students with critical, detail-oriented thinking, and strong analytical skills. Marketing emphasizes creativity, but the ability to analyze and interpret data is equally important.

Students pursuing the marketing specialization take courses addressing aspects such as consumer behavior, marketing research, channel management and pricing, plus product and brand management. Through these courses, students come to acquire an in-depth understanding of classic concepts as well as new ideas in marketing. Students also acquire insights into the practice of these ideas, beyond this at ISTTM we emphasize on training students on application of technologies like CRM packages in the functional area of marketing and also to concentrate on developing modern skills in marketing like digital marketing.

Students who are interested to pursue entrepreneurship are given mebership in KEY incubation Cell and they are mentored by experts to setup their own company. Steps followed in building a KEY incubated company

• Strong communication and interpersonal skills
• Convincing ability
• Report making ability
• Proposal writing skills
• Social media skills
• Analytical skills
• Knowledge of technologies applicable to the functional area

• Business development
• Channel Manager
• Digital marketing specialist
• Pre sales and Inside Sales
• Market Analyst
• Market researcher
• Product Manager

• Training focus more on application of relevant skills in various job roles
• Faculty from Industry
• Certifications and assessment from industry partners
• Stimulated work shops and case study based learning
• The only college training students on application of latest technologies used in the function area
• Regular guest lectures from industry experts
• Career counseling by experts to assess the student capability and suitability to the concerned specialization.
• Ability to use and learn skills required at work place before placements through research projects and paid internship program during the course.