PGDM - Marketing Specialization

The importance of marketing has changed the shape of the business world along with the fast paced technological evolution that has been taking place. An emphasis in marketing provides students with critical, detail-oriented thinking, and strong analytical skills. Marketing emphasizes creativity, but the ability to analyze and interpret data is equally important.

Students pursuing the marketing specialization take courses addressing aspects such as consumer behavior, marketing research, channel management and pricing, plus product and brand management. Through these courses, students come to acquire an in-depth understanding of classic concepts as well as new ideas in marketing. Students also acquire insights into the practice of these ideas, beyond this at ISTTM we emphasize on training students on application of technologies like CRM packages in the functional area of marketing and also to concentrate on developing modern skills in marketing like digital marketing.

Students who are interested to pursue entrepreneurship are given mebership in KEY incubation Cell and they are mentored by experts to setup their own company. Steps followed in building a KEY incubated company

Key skills
  • Strong communication and interpersonal skills
  • Convincing ability
  • Report making ability
  • Proposal writing skills
  • Social media skills
  • Analytical skills
  • Knowledge of technologies applicable to the functional area
Job Opportunities
  • Business development
  • Channel Manager
  • Digital marketing specialist
  • Pre sales and Inside Sales
  • Market Analyst
  • Market researcher
  • Product Manager
ISTTM Advantage
  • Training focus more on application of relevant skills in various job roles
  • Faculty from Industry
  • Certifications and assessment from industry partners
  • Stimulated work shops and case study based learning
  • The only college training students on application of latest technologies used in the function area
  • Regular guest lectures from industry experts
  • Career counseling by experts to assess the student capability and suitability to the concerned specialization.
  • Ability to use and learn skills required at work place before placements through research projects and paid internship program during the course.
News & Events:
  • Congratulations - Rashmitha Reddy and Sravan got selected for Sales role in Way2online. We wish them all the best and success.........
  • Congratulations - Sneha got selected in Capital IQ. We wish her all the best and success.........
  • Campus Drive - S&P Capital IQ on 01-October-2018
  • Congratulations - Prasanna, Anu Tejaswi and Snehasish Nayak got selected in Anantha Cybertech. We wish them all the best and success.........
  • Congratulations - Pavan got selected in Edelweiss. We wish him all the best and success.........
  • It gives us a great pleasure to announce that ISTTM Business School has received 5 Star rating for continuous 5 years from Just Dial. A great occasion to celebrate. This reflects our passion and commitment towards our students and your Trust in us.
  • Congratulations - S Poojitha got selected in Bridgestone. We wish her all the best and success.........
  • Congratulations - Soumya Ranjan, Nikhita and Indu got selected in IMarks Digital Solutions for Internship. We wish them all the best and success...
  • Congratulations - Jaswanth and Deepika got selected in Purple Talk. We wish them all the best and success.........
  • Congratulations - V Karthik got selected in Capital IQ. We wish him all the best and success.........
  • Congratulations - Sridhar Subudhi got selected in Yash Techologies. We wish him all the best and success.........
  • Congratulations - V Tharun Reddy got selected in Milekal Engineering Pvt Ltd. We wish him all the best and success.........
  • Congratulations - Ashish, Adersh got selected in Market Data Forecast. We wish them all the best and success.........
  • Congratulations - Poojitha, Manoja & Vinitha got selected in intelligence. We wish them all the best and success.........
  • Congratulations - ISTTM students Navya and Srividya won the first prize for HR quiz. Bhavani and Ramya for 1st runners-up for Marketing quiz @Gayathri college fest( ASTHRA 2018)
  • Congratulations - K Pravalika got selected in CADFM. We wish her all the best and success.........
  • Congratulations - P.Murali Manohar siddhi got selected in ValueMomentum. We wish him all the best and success.........

PGDM and MBA ISTTM Students

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