PGDM - Marketing Specialization

The importance of marketing has changed the shape of the business world along with the fast paced technological evolution that has been taking place. An emphasis in marketing provides students with critical, detail-oriented thinking, and strong analytical skills. Marketing emphasizes creativity, but the ability to analyze and interpret data is equally important.

Students pursuing the marketing specialization take courses addressing aspects such as consumer behavior, marketing research, channel management and pricing, plus product and brand management. Through these courses, students come to acquire an in-depth understanding of classic concepts as well as new ideas in marketing. Students also acquire insights into the practice of these ideas, beyond this at ISTTM we emphasize on training students on application of technologies like CRM packages in the functional area of marketing and also to concentrate on developing modern skills in marketing like digital marketing.

Students who are interested to pursue entrepreneurship are given mebership in KEY incubation Cell and they are mentored by experts to setup their own company. Steps followed in building a KEY incubated company

Key skills
  • Strong communication and interpersonal skills
  • Convincing ability
  • Report making ability
  • Proposal writing skills
  • Social media skills
  • Analytical skills
  • Knowledge of technologies applicable to the functional area
Job Opportunities
  • Business development
  • Channel Manager
  • Digital marketing specialist
  • Pre sales and Inside Sales
  • Market Analyst
  • Market researcher
  • Product Manager
ISTTM Advantage
  • Training focus more on application of relevant skills in various job roles
  • Faculty from Industry
  • Certifications and assessment from industry partners
  • Stimulated work shops and case study based learning
  • The only college training students on application of latest technologies used in the function area
  • Regular guest lectures from industry experts
  • Career counseling by experts to assess the student capability and suitability to the concerned specialization.
  • Ability to use and learn skills required at work place before placements through research projects and paid internship program during the course.
News & Events:
  • Campus Drive - On 11th November 2019 By Telebu Communications @ ISTTM Business School
  • Congratulations! - Following students are selected in ICICI Bank: A Hemanth Kumar, Kolajangam Pramod Padmarao, Kotha Tinku Rao, Sahu Rahulkumar Krishna, Veeranki Srikanth, Veginati Hemanth, Vemula Vineeth, Mylapilli Ram Bhaskar, Saifulla. We wish them all the best and success ahead... From, Placement Team
  • Campus Drive - On 8th November 2019 By PGO (Thinkwide) @ ISTTM Business School
  • Campus Drive - On 5th November 2019 By ICICI Bank @ ISTTM Business School
  • Welcome Freshers - PGDM 2019-21 Batch on 5th August 2019
  • Congratulations - S.Monika Reddy and Prasant Patro are selected for Lead Shuttle Technologies Pvt Ltd. We wish them all the best and success... From, Internship Team
  • Congratulations - A. Haripriya and D. Poojitha are selected for Purple Talk. We wish them all the best and success... From, Internship Team
  • Congratulations! - Following students are selected for Times of India:
    1. B. Rahul Jain 2. Shazia Khan 3. Malavika Basani 4. Y. Sai Krishna 5. S. Pranay Raj 6. Mohammed Ali Taimoor Raza 7. Mohammed Ghouse 8. K. Tinku Rao 9. Pravallika Magatapalli 10. P. Vidya Sagar 11. Polampally Chethana 12. P. Navya Sri 13. A. Nikhil Kumar. We wish them all the best and success ahead... From, Internship Team
  • Congratulations! - Following students are selected for STARFING:
    1. V. Naga Manoj 2. M. Ritesh 3. A. Ravali 4. Kotha Kapu Vijay Kumar 5. M. Sri Reshma Sri Kavya 6. A. Hemanth kumar 7. M.N.V.S. Sai Raj 8. Padal Hitesh 9. E. Sravanth Reddy 10. S. Divya 11. S. Sai Krishna 12. Prasant Kumar Patro 13. M. Vineela. We wish them all the best and success ahead... From, Internship Team
  • Campus Interview - on 30th March 2019 By Karvy Stock Broking Ltd @ ISTTM Business School.
  • Campus Interview - on 28th March 2019 By The Times Group @ ISTTM Business School.
  • Congratulations! - Following students are selected for IDBI Federal Life Insurance Co Ltd:
    1. Gayatri 2. Charan 3. Hemanth 4. Nikhita 5. B Venkatesh 6. A Srikanth 7. Jyotsna 8. Pallavi 9. Ashish 10. Ravi Kanth 11. A Ramya 12. Chandana Surya Teja. We wish them all the best and success ahead... From, Internship Team
  • Campus Interview - on 26th March 2019 By IDBI Federal Life Insurance Co Ltd @ ISTTM Business School.
  • Guest Lecture - on "Online Management Database" by Mr. Srinivas, Training Manager from EBSCO Information Services
  • Congratulations - Sai Kalyan got selected as BDE in Teleperformance. We wish him all the best and success.........
  • Congratulations! - Following students got selected as Customer Relationship Officer in Bajaj Capital:
    Ashwin Kumar, Apparao, Akhil reddy and Bhargavi. We wish them all the best and success ahead... From, Placement Team
  • Sports Day 2019 - Day 1 - Cricket, Kho-Kho & Kabaddi | Day 2 - Badminton, Throw Ball, Volley Ball, Caroms, & Chess
  • Campus Drive - On 8th February 2019 By Bajaj Capital @ ISTTM Business School
  • Congratulations! - Following students got selected as Deputy Bank Manager in ICICI Bank:
    Beera Rajesh, Oohitha, Nanditha, T.Neha, G.Praveen, Vinodha, Mohan Kalyan, Kashim Vali, P.Akhila, P.Anil, S.Anil, K.Mahesh, Yoshitha, Ratna Sai, Ch.Srinivas, K.J.N.V.Sai Kumar, Asha Gharthi, Indu. We wish them all the best and success ahead... From, Placement Team
  • Campus Drive - On 5th February 2019 By ICICI Bank @ ISTTM Business School
  • Congratulations - We’re proud to announce that ISTTM Business School has been awarded the prestigious “World Signature Awards 2019” for India’s Leading Business School for Quality Education.
  • Congratulations - C Kiran, Rajnikanth, Humera and Sai Priya got selected in Tvisha Technologies for Business Analytics Role. We wish them all the best and success.........
  • Congratulations - Gunnala Charitha, Nune Devi Navya Srilakshmi and Silla Umang got selected in FactSet. We wish them all the best and success.........
  • Congratulations - C Kiran Kumar, Nikhitha and Akhila Bhavani got selected in Tvisha Technologies for Digital Marketing Vertical. We wish them all the best and success.........
  • Congratulations - Girish got selected in Featherlite. We wish him all the best and success.........
  • Congratulations! - Following students are selected in My Home Group
    1) Cheedara Gopikrishna | 2) Gagan Yadav | 3) Gundavarapu Sairam | 4) Haseeb Ali Khan | 5) Kavala Indra Sainadh | 6) Medikonda Sai Ram | 7) Rajaputra Akhila | 8) Sanam Uday Kumar | 9) Seethavar Saatwika | 10) Yedunuthula Sathvi Raja Srinidhi. We wish them all the best and success ahead... From, Placement Team
  • Congratulations! - Following students are selected for Relgo Networks Pvt Ltd.
    1) Shiva Kumar M | 2) Reshma P | 3) Mounika A | 4) Omkar E | 5) Chinnapu Reddy | 6) Azharuddin Mohammad | 7) Jaswanth Karthik Reddy | 8) Vivek vaishnav. We wish them all the best and success ahead... From, Placement Team
  • Congratulations - Bhanu Prakash got selected in Airtel. We wish him all the best and success.........
  • Campus Drive - On 29th November 2018 By Relgo Networks Pvt Ltd @ ISTTM Business School
  • Congratulations - Varun got selected in S2 Technologies. We wish him all the best and success.........
  • Congratulations - Sreevidya and Ch. Navya got selected in XYZ Innovation. We wish them all the best and success.........
  • Guest Lecture - A guest lecture was organised on 24th November 2018. The topic was Industry insights & career By Ms. Megha / Mr. Alva.
  • Campus Drive - On 17th November 2018 By XYZ innovation @ ISTTM Business School
  • Congratulations - Rashmitha Reddy and Sravan got selected for Sales role in Way2online. We wish them all the best and success.........
  • Congratulations - Sneha got selected in Capital IQ. We wish her all the best and success.........
  • Campus Drive - S&P Capital IQ on 01-October-2018
  • Congratulations - Prasanna, Anu Tejaswi and Snehasish Nayak got selected in Anantha Cybertech. We wish them all the best and success.........
  • Congratulations - Pavan got selected in Edelweiss. We wish him all the best and success.........
  • It gives us a great pleasure to announce that ISTTM Business School has received 5 Star rating for continuous 5 years from Just Dial. A great occasion to celebrate. This reflects our passion and commitment towards our students and your Trust in us.
  • Congratulations - S Poojitha got selected in Bridgestone. We wish her all the best and success.........
  • Congratulations - Soumya Ranjan, Nikhita and Indu got selected in IMarks Digital Solutions for Internship. We wish them all the best and success...
  • Congratulations - Jaswanth and Deepika got selected in Purple Talk. We wish them all the best and success.........
  • Congratulations - V Karthik got selected in Capital IQ. We wish him all the best and success.........
  • Congratulations - Sridhar Subudhi got selected in Yash Techologies. We wish him all the best and success.........
  • Congratulations - V Tharun Reddy got selected in Milekal Engineering Pvt Ltd. We wish him all the best and success.........
  • Congratulations - Ashish, Adersh got selected in Market Data Forecast. We wish them all the best and success.........
  • Congratulations - Poojitha, Manoja & Vinitha got selected in intelligence. We wish them all the best and success.........
  • Congratulations - ISTTM students Navya and Srividya won the first prize for HR quiz. Bhavani and Ramya for 1st runners-up for Marketing quiz @Gayathri college fest( ASTHRA 2018)
  • Congratulations - K Pravalika got selected in CADFM. We wish her all the best and success.........
  • Congratulations - P.Murali Manohar siddhi got selected in ValueMomentum. We wish him all the best and success.........


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